Chanel ‘The Lift Lumiere’ Foundation and Concealer Line
For all you age-conscious beauties out there, Chanel will be launching The Lift Lumiere Foundation and Concealer Line in February ‘09! According to Women’s Wear Daily, the new foundation and concealer provides anti-aging benefits without compromising coverage.
“It’s a skin-caring makeup, which goes beyond standard anti-aging benefits. It is hydrating and covering, intended for a dryer skin type,” says Elizabeth Mankin, senior vice president of Neaute Marketing for Chanel.
The foundation is made of a botanical complex said to protect collagen and elastin from the effects of free radicals, along with Liftopic, a proprietary ingredient composed of spherical silicone powders intended to deflect light away from wrinkles. It also includes photochromatic pigments said to keep the color true in any light.
The concealer includes a tetrapeptide said to reduce the fluid that builds up under eyes. “It will measurably reduce the appearance of puffiness and lighten the look of dark circles,” says Mankin.
Nine foundation shades, each $65, will be offered, as will three concealer shades, each $45.
So who will be checking for this line? Tell me in the comments


