Chanel ‘The Lift Lumiere’ Foundation and Concealer Line

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For all you age-conscious beauties out there, Chanel will be launching The Lift Lumiere Foundation and Concealer Line in February ‘09! According to Women’s Wear Daily, the new foundation and concealer provides anti-aging benefits without compromising coverage.

“It’s a skin-caring makeup, which goes beyond standard anti-aging benefits. It is hydrating and covering, intended for a dryer skin type,” says Elizabeth Mankin, senior vice president of Neaute Marketing for Chanel.

The foundation is made of a botanical complex said to protect collagen and elastin from the effects of free radicals, along with Liftopic, a proprietary ingredient composed of spherical silicone powders intended to deflect light away from wrinkles. It also includes photochromatic pigments said to keep the color true in any light.

The concealer includes a tetrapeptide said to reduce the fluid that builds up under eyes. “It will measurably reduce the appearance of puffiness and lighten the look of dark circles,” says Mankin.

Nine foundation shades, each $65, will be offered, as will three concealer shades, each $45.

So who will be checking for this line? Tell me in the comments :)

About Danielle

28 year old banker, Image Consultant, Makeup Artist, and President of Urban Glamour, LLC. Trained by the best at NYC's Fashion Institute of Technology, I enjoy bringing out the FIERCE in everyone through personalized thorough image consultations. Think of me as your style and beauty entourage all wrapped up into one bubbly brown package :) Though my professional career began (and still is) in Finance, I have had the honor and privilege of working backstage at NYC Fashion Week shows like Karen Walker, Jayson Brunsdon, Sabyaschi, and Bridal Market Week for Vera Wang. You can also find me running around photo shoots doing makeup and styling. If you have a style or beauty question, contact me. Your question could be featured on the site!

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