FTV Brand I LOVE: Becca Cosmetics

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Maybe it’s my inner “We Are the World”, but I am a stickler for makeup brands that have foundations & concealers for almost every skin tone.

Frustrated by her own inability to find the ‘perfect foundation’ that would look natural, conceal blemishes, feel weightless on the skin and stay fresh all day Australian makeup artist Rebecca Morrice Williams set out to create it herself. The result is the ultimate range of skin-perfecting products that make it possible for ALL women to experience the pleasure of a flawless and radiant complexion.

And thank goodness she did because her line is the TRUTH! Becca Foundation Stick comes in 30 (yes thirty!) different shades, Compact Concealer comes in 34 shades (seriously) and the Fine Loose Finishing Powder will fight shine and look like you don’t even have powder on! I also love Shimmering Skin Perfector, a water-based moisturizer with an SPF of 20+ and light-diffusing particles of shimmer that creates instant radiance and vitality and reduces imperfections. And if you’re in the market for a tinted moisturizer that actually matches your skin, Luminous Skin Color is your best bet.

But all good things come with a cost, right? Sadly, Becca isn’t available everywhere—they used to be in select Sephora stores and in Bergdorf Goodman but not anymore. You can buy Becca online though at either beccacosmetics.com or neimanmarcus.com (also check the Becca site to see if they’re sold at a retailer near you). I just visited a counter in NYC at the Plaza Hotel this past weekend and the artist there is so sweet and fabulous.

However you get it, you seriously have to try this brand out—especially if you have trouble finding a good foundation match and love for your blemishes to be covered yet have your skin still look like skin.

If it helps, I’m Almond in the Stick Foundation and the Compact Concealer, Nutmeg in the Face Finishing Powder, Mink in the Luminous Skin Color, and I use Bronze in the Shimmering Skin Protector. There’s a pic of me in the “About Danielle” section.

About Danielle

28 year old banker, Image Consultant, Makeup Artist, and President of Urban Glamour, LLC. Trained by the best at NYC's Fashion Institute of Technology, I enjoy bringing out the FIERCE in everyone through personalized thorough image consultations. Think of me as your style and beauty entourage all wrapped up into one bubbly brown package :) Though my professional career began (and still is) in Finance, I have had the honor and privilege of working backstage at NYC Fashion Week shows like Karen Walker, Jayson Brunsdon, Sabyaschi, and Bridal Market Week for Vera Wang. You can also find me running around photo shoots doing makeup and styling. If you have a style or beauty question, contact me. Your question could be featured on the site!

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