Read ALL about my review process including how I take swatches, photos, and more here.
Folks, there’s something I need to tell you and it ain’t pretty.
I’m a reformed mascara snob. I used to only buy $20 and up mascara not because I liked to spend more money on cosmetics, but because I felt they worked better. Then a few years ago I came to my senses when I realized drugstore mascaras gave me the same results and I could sock the savings into other makeup splurges *smh*. So I basically no longer spend more than $8 on a mascara (except for the other day when I had a relapse and bought Urban Decay’s $20 Lush Lash Mascara *sigh*).
Anyway, there’s a point in all this. So being the best Sephora VIB I could possibly be, some time ago I cashed in the Beauty Insider points I was hoarding and got a deluxe sample of Benefit’s They’re Real! mascara. I almost wanted to get a permanent marker and add “and they’re spectacular” on the tube (remember the episode of “Seinfeld” when Teri Hatcher played his girlfriend and they—oh, I’m rambling again *smh*). I used it a few times and actually forgot I had it until The Style and Beauty Doctor reader Maya tweeted me and asked if I could do a review.
Benefit They’re Real! is described as a jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular “out-to-here” look.
And to add…
This mascara features an exclusive brush specially designed to maximize the performance of the long-wearing, glossy formula revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define, and curl even your tiniest lashes. The end result is luxurious, silky lashes that won’t smudge, clump, or dry out.
They’re not lying. This mascara IS amazing. My lashes were stretched out without clumping. My eyes looked all wide eyed and innocent and
suddenly all my troubles had gone away and there was world peace. No seriously, these are results you have to see to believe. The magic is all in the brush–any time you see a brush like that on a mascara and you’re looking for length and a little volume, get all on it.
I’m not wearing any other eye makeup or even concealer in these pics. Scary, I know.
Quick tip: get the most out of this mascara by wiggling the brush from root to tip, but work fast while the mascara is still wet. If you wait until the mascara is dry, it’ll clump.
BUT at $22 this sadly doesn’t fit into my “I’m not spending more than $8 on a mascara” lifestyle. Maybe on a particularly tough day I might break down and do it, but honestly I can get the same results from drugstore mascara. This is coming from a girl who doesn’t particularly own a ton of drugstore makeup, mind you. But with mascaras like CoverGirl Volume Exact, L’Oreal Voluminous Millions of Lashes (which I will review soon if it doesn’t slip my slowly aging mind), and Rimmel Glam’Eyes Lash Flirt, I don’t find a need to spend $22 on mascara. And don’t let there be a BOGO sale.
Have you tried Benefit They’re Real?
And what’s your mascara philosophy? How much would you spend on mascara?
Check out more mascara posts in the Mascara category.