Estee Lauder Invisible Fluid Makeup (With Technology Said to Match Your Undertones)

Any time I read about a foundation that says it has technology guaranteed to match your skin, I kinda roll my eyes. But then I still want to try it anyway…lol. Estee Lauder is the latest brand to introduce a foundation making such claims that’s due out at counters and esteelauder.com this month. Invisible Fluid Makeup uses a patent pending technology called IntuiTone that guarantees your true-to-life shade match by working with your natural undertones and is formulated to feel weightless on the skin. OK, I’m listening…

Foundation has come a long way over the years, but there were still many dissatisfied women,” said Anne Carullo, Senior Vice President, Corporate Product Innovation, Estée Lauder. “The reason lies in skin undertones. Undertones are what give our skin its unique color and dimension. Invisible Fluid Makeup is a true innovation because it delivers a veil of visible invisibility to every skintone, working with each person’s natural undertones for the ultimate shade match. Acting like a weave on skin, the formula allows skin’s undertones to come through, giving the appearance of natural skin, but in a way that is radiantly, naturally and uniquely perfected.

Hmm…very interesting. Invisible Fluid Makeup, $35 comes in 16 shades. As always, you can depend on seeing my thoughts (and witty commentary) the second I can get my hands on it.

In the meantime, is Invisible Fluid Makeup something that interests YOU? Tell me all about it in the comments section :)

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About Danielle

A former finance girl, Danielle is a New York City based freelance writer and fashion and beauty expert. She's a Hofstra University and Fashion Institute of Technology grad with an obsession with fashion and beauty which she loves to tell you all about every weekday on her award-winning blog. Think of her as your style and beauty entourage all wrapped up into one bubbly brown package. Danielle's work and expertise can be found in print and across the web in Cosmopolitan for Latinas, StyleBlazer.com, and more! She's also appeared as an on-air style expert on CBS New York's "The Couch" and WPIX11's Savvy Shopper segment.
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8 Responses to Estee Lauder Invisible Fluid Makeup (With Technology Said to Match Your Undertones)

  1. New blog post: Estee Lauder Invisible Fluid Makeup (With Technology Said to Match Your Undertones): http://t.co/qEN3UZUy

  2. Estee Lauder Invisible Fluid Makeup (With Technology Said to Match Your Undertones) http://t.co/W5IBEBra by @StyleNBeautyDoc

  3. New Blog Post: Estee Lauder Invisible Fluid Makeup (With Technology Said to Match Your Undertones) http://t.co/2GgsHKsR

  4. Estee Lauder Invisible Fluid Makeup (With Technology Said to Match Your Undertones): Any time I read about a fou… http://t.co/yzeZpvhS

  5. Eye roll. . . but I’ll try it. Oh, the struggle that is beauty product addiction.

  6. Estee Lauder Invisible Fluid Makeup (With Technology Said to Match Your Undertones) http://t.co/h2VRVPBb via @StyleNBeautyDoc

  7. Estee Lauder Invisible Fluid Makeup (With Technology Said to Match Your Undertones) http://t.co/R1DxaxLb via @StyleNBeautyDoc

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