5 Celeb Fashion Lines That Failed
If it’s one thing celebrities love more than themselves, it’s money, and these days it’s just not enough to do one thing to amass a fortune. You have to get creative to find additional sources of income. Many celebs often go the predictable route of a clothing line, but just because your stylist may dress you well, doesn’t mean you know anything about fashion. With news of pop star Jennifer Hudson’s QVC line, we thought we’d do a run through of failed celeb clothing lines of years past. J Hud, get into this. Take a look into your future, girl…
EVE. In 2003, the “pitbull in a skirt” debuted her Fetish clothing line. In the line’s six-year run, the rapper-actress-designer had revamped and relaunched the line three times. As she was prepping for the third relaunch in 2008, she said, “You know what they say, third time’s the charm. And I believe it—it’s my favorite number. I would actually wear the new Fetish collection. I actually have this in my closet.” It’s a shame no one else seemed to have Fetish in their closets. The revamped Fetish collection, which was a mixture of House of Dereon country and Baby Phat rhinestone realness with a $150-$1500 price tag, just wasn’t attracting customers. Surprising! At least Eve still has her music and acting careers good looks.
HEIDI MONTAG. At the height of the show’s popularity in 2008, “The Hills” star Heidi Montag decided to launch her own clothing, cleverly named Heidiwood. The line was fairly inexpensive, with items priced between $10 and $60, a pretty affordable price tag for the teenage girls the line was marketed toward. Still, critics said that the $10-$60 price range was overpriced for the clothing’s flimsy, cheap quality, and the folks at nymag.com had an even harsher critique “There’s a reason, by the way, that we only photographed Montag’s designs looking unattractive on the hanger and not on ourselves: No self-respecting grown woman should allow herself to be seen in these garments. Only two of the twelve items have sleeves, and just one — a pair of jeans — extends past mid-thigh. In fact, only one other thing extends past the upper thigh: a dress that would have been mildly acceptable had it not been made from the kind of cotton you usually only see on Target’s discount panties.” Ouch! Perhaps Montag, who famously underwent 10 cosmetic surgery procedures in one day, should have put the same amount of thought into the aesthetics and quality of her line.
LL COOL J. Ladies love Cool James, but apparently no one loved his clothing line. In 2008, the rapper teamed up with Sears to release a signature apparel line. As he was preparing for the line’s release, LL said, “I was raised by a matriarch. I have a wife and three daughters, so I know what women are looking for when they shop for clothes. Clothes have to make a woman feel good, relaxed, and sexy.” Sounds promising, but less than a year later, low sales forced Sears to sell LL’s gear for up to 50% off the suggested retail price, and two months after that, they pulled the plug on the collection for good. All of that lip licking will only get you so far, LL.
KANYE WEST. The Watch The Throne rapper made a big splash in 2011 when he debuted his self-titled clothing line at Paris Fashion Week. However, it wasn’t the first time Kanye West tried his hand at designing. For years West worked on designs for his Pastelle clothing line, but in 2009, two days after pictures of some of the line’s pieces had been revealed online, the plug was pulled on the project. Embarrassing. #thingsthatlastedlongerthankanyesline: Taylor Swift’s acceptance speech at the 2009 VMAs.
NELLY. Back when he first appeared on the music scene, a Band-Aid under one eye and two sweatbands crisscrossed across his forehead marked St. Louis rapper Nelly’s signature style. Someone somewhere thought that he deserved his own clothing line. In 2003, Nelly launched Apple Bottoms, an urban line for the “real woman” with curves. The success of this brand is mystifying. Oprah mentioned the line of jeans on her “Favorite Things” show and Alicia Keys and Vivica Fox are allegedly big fans of the brand. I object.
Apple Bottoms is a financial success but the designs are a fail, so congrats to Nelly for topping off this list.
What do you guys think of the list? Are there any other failed celeb lines that I should have mentioned?
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