EDEN BodyWorks Launches Coconut Shea Line, Smells Divine

EDEN BodyWorks founder Jasmine Lawrence

EDEN BodyWorks founder Jasmine Lawrence

While I like to think I was a child genius when I was 11, Jasmine Lawrence has me beat. When the now Georgia Tech grad was a wee little bit, she pulled a trump card on your lemonade stand and started her own haircare company, EDEN BodyWorks.

The young lady who has a long list of accomplishments (that kinda make me look like a loser…lol) relaunched the company in 2011 with the Peppermint Tea Tree line (um, the shampoo and conditioner from that line are beyond amazing and after reading this post you should hit Walmart and go get it) and then the Jojoba Monoi line in 2012 (that deep conditioner and the hair oil? *swoon*) and this year we’re seeing the Coconut Shea line which I got to play in a bit at last night’s “Style with Eden” event. We were given a special treat with a panel that included top style and beauty experts: celebrity natural hairstylist Felicia Leatherwood, owner of fashion line Ashtyn LLC Latisha Daring, Beauty Editor of Cosmo for Latinas and Beauty Logic Blog Milly Almovodar, and Emmy-nominated TV presenter and fashionista Kéla Walker.

eden bodyworks style with eden

So first things first Coconut Shea smells ridiculously good. The line is based on having great styling products so you can twist-out, braid-out, and wash-n-go to your heart’s content.

Products in the line include:

Coconut Shea Pudding Soufflé $8.99 (defines and holds curls in place, controls frizz, provides a soft, shiny, smooth finish)

Coconut Shea Cleansing CoWash $8.99 (penetrates the hair shaft to improve strength and flexibility, hydrates and improves the overall health of the hair, sulfate free)

eden bodyworks coconut shea

Coconut Shea Curl Defining Crème $8.99 (definies curl pattern and provides a soft, touchable finish)

Coconut Shea Leave In Conditioner $8.99 (penetrates the hair shaft to improve elasticity, restores manageability and smooths cuticle, contains aloe vera to reduce frizz)

Coconut Shea Control Glaze Edge Gel $8.99 (Lightweight formula will not create build up, no flakes, no stickiness, non-greasy, great for tapered cuts, spiked ‘dos, slick-back styles, and twist definition)

P.S. If you haven’t signed up for The Fly Cut, a Groupon-like deal site for black hair salons, what are you waiting for?
eden bodyworks pudding souffle

Once my ‘fro makes another appearance, I definitely want to try the Coconut Shea Pudding Soufflé first for twist-outs :)

And I got some take-aways from the panelists!

Dress by Ashtyn, Hair by Felicia Leatherwood

Dress by Ashtyn, Hair by Felicia Leatherwood

Milly: CC Creams (like BB Creams but with more coverage) are a great way to lighten your beauty load for spring.
Kéla: Wear what works best for your body and don’t be afraid to try new things. Just go in the store and try it on to help step outside your comfort zone.
Latisha: She showed some gorgeous pieces from her Ashtyn LLC collection and shared with us that sometimes she’s the fit model because it helps to ensure that women who aren’t sample sizes can wear her clothes.
Felicia: She shared tons of hair gems, but the one that stuck out the most is if you’ve been wearing the same hairstyle for the last two years (except for ladies like herself and Latisha who wear their hair very closely shaven) then it’s time to switch it up. Isn’t that the truth! Sure I have a different hairstyle often NOW, but before I went natural I was so scared of change and now it feels so good on the other side…lol. So yes, don’t be afraid to try something new with your hair :)

You can find EDEN BodyWorks products at edenbodyworks.net, curlmart.com, Walmart, and Sally Beauty Supply.

P.S. Notice anyone familiar in the EDEN BodyWorks media kit? ;)

eden bodyworks the style and beauty doctor

Would you try the Coconut Shea line? Which product would you try first? Tell me in the comments!

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About Danielle

A former finance girl, Danielle is a New York City based freelance writer and fashion and beauty expert. She's a Hofstra University and Fashion Institute of Technology grad with an obsession with fashion and beauty which she loves to tell you all about every weekday on her award-winning blog. Think of her as your style and beauty entourage all wrapped up into one bubbly brown package. Danielle's work and expertise can be found in print and across the web in Cosmopolitan for Latinas, StyleBlazer.com, and more! She's also appeared as an on-air style expert on CBS New York's "The Couch" and WPIX11's Savvy Shopper segment.
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5 Responses to EDEN BodyWorks Launches Coconut Shea Line, Smells Divine

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