I think I’m going to start all my H&M posts now with “OMG—HURRY UP WITH E-COMMERCE!!!” Every time something new comes out, I feel like I need to leave IMMEDIATELY to go find it in store before it sells out which is very nerve-racking seeing as how NYC has so many stores. But alas, it’s all too cute to pass up. The latest conscious collection just hit my inbox a few minutes ago and I have quite the hefty wish list now. Check it out…

Hollywood glamour comes to H&M this spring with Conscious Exclusive – a partywear collection made from more sustainable materials. The collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion. Materials used in the collection include organic cotton, recycled polyester, recycled polyamide and TENCEL. The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from April 4, 2013.

“I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” says Ann-Sofie Johansson, H&M’s Head of Design.

Check out images of the individual items in the gallery below. Click any image to enlarge.

Do you love the collection? Which item is your favorite?

About Danielle

New York City freelance writer, Image Consultant, Makeup Artist, Fashion and Beauty Producer for Bag Ladies Radio, and President of Urban Glamour, LLC. I'm a Hofstra University and Fashion Institute of Technology grad with a penchant for pretty and enjoy bringing out the FIERCE in everyone through personalized thorough image and makeup consultations. Think of me as your style and beauty entourage all wrapped up into one bubbly brown package :) I have had the honor and privilege of working backstage at NYC Fashion Week shows like Karen Walker, Jayson Brunsdon, Sabyaschi, Altuzarra, and Bridal Market Week for Vera Wang. You can also find me running around photo shoots doing makeup and styling. If you have a style or beauty question, contact me. Your question could be featured on the site!

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