On Finding My L’Oreal True Match…

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Read ALL about my review process including how I take swatches, photos, and more here.

Buying a new foundation at the drugstore can be tough, right? Even when you know your undertones, it’s still pretty tough to pick out a shade that suits you from staring at the digital representation of your skin tone or with names like Ivory, Bisque, Beige, Chestnut, or Walnut staring back at you. Then if you happen to live in a city like NYC where you might get the shake down for trying to swatch a foundation before you buy it, then you wind up buying one or two (or none out of frustration) and then having to make a trip to go back to return what doesn’t work. Seriously, who has time for all of this?

So L’Oreal tried to take some of the guess work out of finding your match with their True Match line. True Match features an impressive range of 33 shades that you rarely see with a drugstore brand. Shades go from light to dark, but are also categorized by undertone: cool, neutral, and warm (be sure to check out my vintage Foundation 101 posts for more foundation help). But to make things even easier they have an iPhone/iPad/iPod Touch app that is designed to help you get your match by answering a few questions.

The first time I took the quiz, it told me I had warm undertones. Huh? My undertones fall more in the neutral zone, but not every brand has the same philosophy regarding undertones so I went down to my local Ulta (who btw is having BOGO 50% on L’Oreal at the moment) and searched for Deep Golden W10. It looked a bit off from the container, so I also picked up the cool Espresso C10, which from the bottle looked closer to my skin tone. Then I went to search for powder which is also sectioned according to color and undertone. The Warm powder (Creme Cafe W8) looked off from the container so I bypassed it and got the Cool (Cocoa C8) instead.

Note: the True Match powder for the deeper shades seem to be “coming soon” so for the sake of this post I picked the closest ones available.

The warm shade was definitely off which made me decide to take the quiz again. The cool shade was a good match for my skin color, but the undertone was off. When I took the quiz again, turns out I got neutral (I first chose my hair color as dark brown instead of black which made the difference—but my hair really is more dark brown than black). So yesterday I went back and got the neutral foundation (Mahogany N9) with the neutral powder (Cappuccino N8). The undertones were a better match but the color was too light.

About 30 minutes after I applied the neutral, my sis who doesn’t wear a stitch of makeup walked up to me and asked “Why is your skin that color?”. Welp.

True Match does give a nice semi-matte finish and provides medium coverage though you could also totally sheer it out. I could tell had I had a better color match that I would actually love this formula and count it as one of my foundation faves, so I still say it’s worth a shot if you can find your true match.

I also decided to pick up the True Match blushes. My skin tone requires bolder, more vivid hues for blush so I picked up the brightest ones from the Cool and Neutral category. I tried the Cool (Spiced Plum C7-8) first since it was the most vibrant. Unfortunately it wasn’t as vibrant on me and appeared chalky on my skin. The Neutral (Sweet Ginger N7-8) was pretty, but was more of a shimmery highlighter than a blush. Since the foundation shades go so deep, it would be great to see bolder blush shades as the ones offered don’t pack enough pigmentation to work on darker skin. Though L’Oreal seems to know this as the True Match blush range doesn’t have a number match for the deeper shades. Hopefully these will be added to the line soon.

True Match Matchmaker App allows you to find your precise True Match shade by determining your unique undertone and depth through a series of focused questions. Once you find your True Match shade you will be able to use the store locator feature to see which stores carry your shade as well as see who your celebrity undertone match is and get other product recommendations based on your unique shade!

Disclosure: Compensation was provided by L’Oreal Paris via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of L’Oreal Paris.

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About Danielle

A former finance girl, Danielle is a New York City based freelance writer and fashion and beauty expert. She's a Hofstra University and Fashion Institute of Technology grad with an obsession with fashion and beauty which she loves to tell you all about every weekday on her award-winning blog. Think of her as your style and beauty entourage all wrapped up into one bubbly brown package. Danielle's work and expertise can be found in print and across the web in Cosmopolitan for Latinas, Allure.com, and more! She's also appeared as an on-air style and beauty expert on The Real, CBS New York's "The Couch" and WPIX11's Savvy Shopper segment.
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15 Responses to On Finding My L’Oreal True Match…

  1. RT @StyleNBeautyDoc: New blog post: On Finding My L’Oreal True Match…: http://t.co/X8s6aQTK

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  3. RT @StyleNBeautyDoc: New Blog Post: On Finding My L’Oreal True Match… http://t.co/zUQBmMr5

  4. Farah says:

    Love this! Can you tell me where you purchased the foundations? I have been looking for them in their new deeper tones for a month and I haven’t found them at any of the pharmacies I’ve checked, even using the store locator in the app.

    • Danielle says:

      Hey Farah!

      I got them from the new Ulta in Rego Park, Queens ;)

      Thank goodness for them because some of the drugstores in NYC for some reason are so slow to get new product in. BUT I did notice that with other brands Ulta didn’t carry deeper shades.

  5. Gina says:

    Ive had a similar experience with this liquid foundation. I have yellow undertones and no matter what shade I chose, it always dries this weird reddish color. I give up on drugstore foundations and stick to what works for me

    • Danielle says:

      Hey Gina!

      Yep! For me unless it’s a tried and true foundation from the drugstore (Revlon ColorStay, Black Opal Liquid Foundation, Maybelline Dream Natural are a few that work well for me but I only picked them up to review for this site) then I pretty much stick to the department store. I don’t have problems finding my shade at the department store either—so many brands carry my shade :)

  6. Donielle says:

    I really LOL at ” Why is your skin that color?” Danielle you are so funny.

  7. kurlybella says:

    i could have written this! i had the same experience with the app. i actually have found that the foundation works really well for me. you can never replace good old fashion testing out of the bottle, but the app was a good start. that black hair thing was my problem too and then i had a perfect match.

  8. Julie says:

    I love true match, i’ve been using it since 05, but only the powder. The foundations both liquid and cream look kinda weird though. But the powder is the bidniz for me, doesn’t make me breakout, and that’s all i need lol!

  9. E.C.fromD.C. says:

    I’m confused still …. which ended up being the best match overall? lol
    The cool or the neutral foundation (seems your sister didn’t agree with the Neutral tho)?

    • Danielle says:


      This post is over two years old…lol.

      Not sure where the confusion is—I explained why each shade didn’t work for me in the post.

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