Read ALL about my review process including how I take swatches, photos, and more here.
Buying a new foundation at the drugstore can be tough, right? Even when you know your undertones, it’s still pretty tough to pick out a shade that suits you from staring at the digital representation of your skin tone or with names like Ivory, Bisque, Beige, Chestnut, or Walnut staring back at you. Then if you happen to live in a city like NYC where you might get the shake down for trying to swatch a foundation before you buy it, then you wind up buying one or two (or none out of frustration) and then having to make a trip to go back to return what doesn’t work. Seriously, who has time for all of this?
So L’Oreal tried to take some of the guess work out of finding your match with their True Match line. True Match features an impressive range of 33 shades that you rarely see with a drugstore brand. Shades go from light to dark, but are also categorized by undertone: cool, neutral, and warm (be sure to check out my vintage Foundation 101 posts for more foundation help). But to make things even easier they have an iPhone/iPad/iPod Touch app that is designed to help you get your match by answering a few questions.
The first time I took the quiz, it told me I had warm undertones. Huh? My undertones fall more in the neutral zone, but not every brand has the same philosophy regarding undertones so I went down to my local Ulta (who btw is having BOGO 50% on L’Oreal at the moment) and searched for Deep Golden W10. It looked a bit off from the container, so I also picked up the cool Espresso C10, which from the bottle looked closer to my skin tone. Then I went to search for powder which is also sectioned according to color and undertone. The Warm powder (Creme Cafe W8) looked off from the container so I bypassed it and got the Cool (Cocoa C8) instead.
Note: the True Match powder for the deeper shades seem to be “coming soon” so for the sake of this post I picked the closest ones available.
The warm shade was definitely off which made me decide to take the quiz again. The cool shade was a good match for my skin color, but the undertone was off. When I took the quiz again, turns out I got neutral (I first chose my hair color as dark brown instead of black which made the difference—but my hair really is more dark brown than black). So yesterday I went back and got the neutral foundation (Mahogany N9) with the neutral powder (Cappuccino N8). The undertones were a better match but the color was too light.
About 30 minutes after I applied the neutral, my sis who doesn’t wear a stitch of makeup walked up to me and asked “Why is your skin that color?”. Welp.
True Match does give a nice semi-matte finish and provides medium coverage though you could also totally sheer it out. I could tell had I had a better color match that I would actually love this formula and count it as one of my foundation faves, so I still say it’s worth a shot if you can find your true match.
I also decided to pick up the True Match blushes. My skin tone requires bolder, more vivid hues for blush so I picked up the brightest ones from the Cool and Neutral category. I tried the Cool (Spiced Plum C7-8) first since it was the most vibrant. Unfortunately it wasn’t as vibrant on me and appeared chalky on my skin. The Neutral (Sweet Ginger N7-8) was pretty, but was more of a shimmery highlighter than a blush. Since the foundation shades go so deep, it would be great to see bolder blush shades as the ones offered don’t pack enough pigmentation to work on darker skin. Though L’Oreal seems to know this as the True Match blush range doesn’t have a number match for the deeper shades. Hopefully these will be added to the line soon.
True Match Matchmaker App allows you to find your precise True Match shade by determining your unique undertone and depth through a series of focused questions. Once you find your True Match shade you will be able to use the store locator feature to see which stores carry your shade as well as see who your celebrity undertone match is and get other product recommendations based on your unique shade!
Disclosure: Compensation was provided by L’Oreal Paris via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of L’Oreal Paris.