Read ALL about my review process including how I take swatches, photos, and more here.
I was going to attempt to cut the wordiness of my posts down but cutting out the chit chat I normally put in them (like I’m doing here), but then it felt weird so here we are with the chit chat anyway…lol. After testing out the LA Girl concealers, I decided to also give their foundation a whirl—it had an impressive range of 17 shades and it’s only $7 so um yeah.
I got three shades: LM 966 Mahogany, LM 967 Cocoa, and LM 968 Espresso. Espresso was the closest match to my skin (you can see my foundation equivalents in other brands here) but oddly enough shade LM 967 Cocoa is darker than LM 968 Espresso. Dah well.
Mahogany: milk chocolate brown with slight yellow undertones
Cocoa: dark brown with reddish undertones
Espresso: dark brown with neutral undertones
(in direct light so you can see the undertones better)
The coverage is medium and I was able to get it to cover most of my blemishes aside from adding a lighter concealer to brighten under my eyes (my eyes need brightening, yo!). I’d compare this formula to something like Make Up For Ever Face and Body—looks and feels light but has a decent amount of coverage.
The wear on this was AMAZING. I forgot to get before and after pics of the same day (I WAS trying to thrive and be on blog vacay after all) but on Friday I did my makeup around 10 A.M. I had to go to Brooklyn for an appointment and then I went back home to finish up some work, changed my clothes and went back out for dinner. It was raining cats and dogs and I was walking mighty briskly through the city to get to the train. AND I ate Indian food…lol. When I got home at like midnight, my foundation still looked great—all I needed was to touch up my nose and the way my skin is set up for that to be the only part that needed touching up is usually almost impossible after all those hours. This is all day without a primer and with no touching up at all.
This foundation wins, yo.
Bottom line: Pretty outstanding foundation AND a great price. The only annoying thing is that it isn’t sold in a bunch of stores so finding your shade will be a bit of a hassle (sorry, but I will be of NO help with helping you find a shade match since there’s no undertone description and I haven’t seen any of the other shades so understand when I say “I don’t know” if you email me anyway…lol)
Price and where to buy: $7 at lagirlusa.com. You might also find these at select beauty supply stores and other online retailers.