Hey there fine folks. So first things first, this post is me thinking out loud (and typing it out on a blog that the public can read…lol) and sharing with you. I’m likely not making any major decisions soon if any—I’m just talking for now and also curious to see what you guys think about your own stashes. Leggo!
I’ve been blogging about beauty for ten years and as you can imagine I’ve seen, tested, loved, hated, and collected quite a lot of products. Before I even posted my very first blog post, I was a card-carrying makeup buying junkie who would have qualified for VIB Rouge at Sephora had it been around back then. I’ve never really wanted to have a small makeup stash—heck, the one time I thought about it was maybe four years ago when I was giving a private styling session to a client and was envious of her small makeup stash (because how amazing is the person who has enough self-control to ONLY have the essentials) and then reasoned that as someone who has a career in beauty that I actually needed the excess makeup for work.
I mean, that IS true about me needing makeup for work. No, I’m no longer a makeup artist so I don’t need a makeup kit, but I do have a need to have products on hand that go beyond my personal stash. For one, brands send me stuff pretty often (much of which gets given to friends, donated, or I’ve given it away to you guys). Secondly, I often have really great ideas for blog posts that involve me needing makeup and WHO has the budget or the time to get rid of all her makeup only to have to buy pieces again for a future blog post idea. Not me, kid…lol.
So I do need to keep some inventory. Which is what I’m organizing my office for. But then there’s still my personal stash. And also the fact that I use the same makeup over and over again despite having so much. This is the same problem I had with my closet and that caused overspending. I fixed my closet problem (see How I Reduced My Spending on Clothes and Makeup) and am very cognizant of any new clothes I add to my wardrobe. I haven’t been able to be that way with makeup. WHY? Well, there’s that self-constraint issue but also EVERYTHING IN BEAUTY IS SO GOT DAMN LIMITED EDITION.
The other day I went to a makeup counter and allowed the rep there to shade match me. I still wound up having to pick out my right shade myself but dah well—I was mostly there to get a different perspective on the makeup buying process as blogging often affords me the ). There was no pressure for me to buy anything. I was given a big sample of the foundation shades (the one I picked out and the one she picked out) and was sent on my merry way to try it at home at my leisure. I could have gone from counter to counter at that department store or at a Sephora store and got samples to try without having to buy a single thing. THAT is what beauty should be about. Makeup can be such a personal thing—just like with fashion, we all have different personal styles; different coloring; different skin types; different things we want to cover up and those we want to flaunt. The makeup buying process should be leisurely—we shouldn’t be powering up every browser at our disposal at 3 A.M. local time trying to snag a limited edition launch with like 500,837,448,567,346 other makeup fiends.
Which brings me to another thought about my personal stash: not only would I ideally like it to be not filled with 3 A.M. limited edition bad decisions, I would also like there to be cohesion in brands that are “me.” But it’s a little hard to say which brands these days speak to me because as someone who is 36, very active on social media, and very much into makeup, a lot of the brands seem to be speaking to the same person over and over again. I love that brands are working with influencers (obviously…lol), but I feel like brands are just working with the same influencers over and over again solely because they have huge numbers and not that the influencer’s style fits the brand’s. It’s like brands spent so much time in the past building a culture and “look” only to let 2016 come through and every brand is posting the same beauty aesthetic: heavy contour, liquid lipstick, mega lashes, super matte skin. And this is even with brands we’ve known to have a fresh-face, minimal beauty aesthetic.
And coming back to me being a grown woman beauty fiend, the other day I was looking at the packaging of some of the makeup products in my stash and while there’s a lot of sleekness via brands like MAC, Chanel, Dior, NARS, Make Up For Ever, etc. I do come across some packaging where I had to say to myself “Girl, you are a GROWN ASS WOMAN—what is this childish looking makeup doing in here?!?!” My longing for sleekness and curation in my stash could not have been made more clear to me than when I went to the Victoria Beckham x Estee Lauder launch event and saw how amazing everything looked. THAT is the kind of sleekness a woman like me needs (I’ll post more on the collection later—I got to take home a few items after the event).
At any rate, in the least I do need to purge some of my personal stash and also TRY to have more self constraint when it comes to new purchases. I’m toying with the idea of having only a few items that fit the bill in my bathroom (I have a half bathroom where I do my makeup that also needs to be redone so I’ll incorporate that once I have budget to redo it) and then keeping the overflow or “work makeup” in my office. It’s tough though because as a blogger I need to be in the know on new launches and such. I’ll figure it out though.