When I started this blog back in 2007, my intention was to use blogging as a way to attract new clientele for my image consulting business. So a little backstory: my full time job back in to mid 2000s was in the financial services sector, but I seriously needed a creative outlet so after college (I got my BBA in Marketing in 2003), I went to the Fashion Institute of Technology and got a Certificate in Image Consulting in 2006. During my coursework I learned about color theory, styling, etc.—the things that gave me the foundation for my expertise in fashion and beauty. At the time I also took a ton of makeup classes as my interest in makeup artistry grew and I had a really great foundation for makeup after taking my Image Consulting coursework. I was a makeup artist even during the first few years of this blog. I am definitely an enthusiast of taking classes and learning more no matter where you are in life.
I have been following the makeup mogul herself Tiyana Robinson on Instagram for quite some time. I LOVED not only her makeup style but also her personal style (yup, she’s FLY fly). Her fun spirit also seemed to shine through every post and IG story. One particular IG story of hers that REALLY had me getting up and damn near giving her a standing ovation (from my couch…lol), was one in which she had a great Q&A with her followers. She shared some major gems, but a few were so inspirational that I had to reshare to my audience on IG stories.
I love the first one because it’s similar to one of the BIGGEST lessons I learned when I used to sell investments. “People do business with people they know and like.” Sure, it was a sales tactic used by the investment training team at the bank when I worked there, but that one line has been the mic drop lesson that has gotten me so far in my career. But it’s true—it has helped me to network, get to know people, have people get to know me, and so many of those connections led me to greater things.
And when it comes to business, especially on social media, personalities reign supreme. You don’t have to become a stand-up comic overnight, but if you’re running a business, sharing a little bit about yourself and/or the behind the scenes may actually help you connect with your clients more and therefore keep you at top of mind when they’re in the need for the goods or services you provide. Now of course you share within reason and on brand for your line of business.
The last two are GEMS, girlfriend. That message is for those who feel like they can’t compete or make excuses as to why they can’t succeed. Sis Tiyana is outchea getting lives together, honey.
You can see these plus tons more gems in her “Insights” highlight on her page here.
Now you know Tiyana is loved and respected as some of the artists who signed up for her class got there hours before check-in started at 10 A.M. She was gracious enough to provide me with a VIP guest ticket to sit front row.
The opening remarks by Jenaé Elizabeth (aka The Creative Chief) definitely set the tone for the day. She spoke briefly about some of the traps creatives get into when it comes to business and also hit us with a number of mic drop moments as well.
And then came Tiyana!
She seemed to float into the room in this GORGEOUS gold sequin mini dress and her glorious mane of hair and began to briefly tell us her story. After college, the DC native got a dream job that took her across the world to Cambodia to be the marketing guru for a hair company. Sis was making bank and living her best life in Cambodia when one day one of the business partners called to alert her that one of the other business partners ran off with all the money. Tiyana then went on to explain how she had to move back home to DC and how hard the transition was especially budget-wise since she lost so much of her money. She wound up getting into makeup after binging on Youtube videos (she even wrote me the sweetest note where she told me she’d been following and reading my blog for years even before she became an MUA!) and it all came together when a friend asked her to do their makeup for a special event. You never know where life will lead you!
Tiyana then started into the makeup demo where she started with her signature “expensive skin” technique. I couldn’t stay for the entire thing, but for the time that I was there, I had already made a list of items I wanted to buy that she uses…lol. I wound up getting the MAC 132 Duo Fibre Brush which Tiyana uses to apply contour. I had been in the market for something new to use for applying contour so this came in handy. So far I love the way it diffuses cream contour giving a subtle chiseled look without swiping away the product.
I also wrote down MAC Extra Dimension Blush in Telling Glow since it was one of the items Tiyana had on her own cheeks for the class. She said it looks a lot like NARS Taj Mahal—a beautiful orange with golden shimmer. I was thisclose to buying it, but since I already have Taj Mahal, I passed. But if you were in the market for something similar, check out MAC Telling Glow.
And the beauty product I’m most excited that I bought was the video of Tiyana’s Makeup Mogul class! I couldn’t stay for the entire thing so I’m happy that I now have a copy that I can check out at my leisure AND the intro from Jenaé Elizabeth is included. You can get all 7+ hours of the class with 24-hour and lifetime access to the online masterclass on her site for $97. This is great for makeup artists, makeup lovers, or even if you’re a beginner and would like some instruction from a professional. Head over to her site here for more info and to purchase.
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Matte vs Dewy Skin — which is your fave? . Would you believe that I used the same exact foundation for both looks? However, I was able to get a completely different finish for the dewy look by prepping the skin differently, adding more “slip” to the foundation, layering and strategically placing all different textures of highlights, and using different setting powders! . For matte looks I tend to use Dermablend setting powder and for dewy looks, I’ve been using @danessa_myricks ‘s setting powders because they set cream foundations without leaving a “powdered” finish. . On myself, I have to go in with the heavy hitters (Dermablend) because I’m oily to the max (even when I’m hydrated), so dewy looks don’t hold up. But when a client’s skin type and the occasion allows…. BAYBAAAAAY! I love to make her skin do what it DEW! ? . Let’s talk products in the comments! I’m always on the hunt for something new and I’m curious to know how you create dewy skin on your clients? . #expensiveskin #dcmua #dcmakeupartist #dmvmua #dmvmakeupartist #namvoglow #danessamyricks #anastasiabeverlyhills #dermablend #blackopalbeauty #makeupforblackwomen #melaninbeautiesunite #melaninpoppin #rennyvasquez #samfine #makeupinspiration #refinery29
All in all, I am so happy I had the opportunity to attend and so glad I bought access to the online class. I admired Tiyana for her branding, her professionalism, her makeup artistry, and her kind spirit that shines through even on her Instagram posts and even more now that I got a chance to see her in the flesh. You can follow her on Instagram @tiyanarobinsonbeauty.