Author Archives: Danielle

About Danielle

A former finance girl, Danielle is a New York City based freelance writer and fashion and beauty expert. She's a Hofstra University and Fashion Institute of Technology grad with an obsession with fashion and beauty which she loves to tell you all about every weekday on her award-winning blog. Think of her as your style and beauty entourage all wrapped up into one bubbly brown package. Danielle's work and expertise can be found in print and across the web in Cosmopolitan for Latinas, Allure.com, and more! She's also appeared as an on-air style and beauty expert on The Real, CBS New York's "The Couch" and WPIX11's Savvy Shopper segment.

My Updated Foundation Stash (Chocolate Brown with Neutral Undertones)

Share this post:

OK so I did a post yeaaaars ago—four years ago to be exatch—on my foundation stash and the foundations shades I wore in various brands being an NW45/NW47 kind of girl. Now we know that MAC is NOT a foundation guide as I’ve written posts on it and mention it in just about every foundation review I can. It has somewhat helped in the past for me to help many of you find me in Google searches, but the reason why we shouldn’t use it as a foundation equivalency anymore is because 1. I deeply suspect most of us were put into shades that weren’t the best back in the day because options were limited (have you ever noticed EVERYBODY and their grandma is a damn NW45 or NC45) and 2. One brand’s dark brown with red undertones can look very different from another brand’s dark brown with red undertones (and of course with other variations, just using dark brown with red undertones as one example here) and 3. we have WAY more options these days (as compared to back in the day) that might better suit us. You can read more about this in my Why MAC is NOT a Foundation Guide post.

(more…)

Share this post:

NEW L’Oreal True Match Truer Colors + NEW Shades for Darker Skin Tones

Share this post:


Note: these are JUST the new shades pictured, the full line has 40+ shades

L’Oreal True Match Super Blendable Makeup has become the latest foundation range to add new shades and bring their shade lineup total to 40+. L’Oreal sent me the full lineup in a recent PR mailing and I’ll be going over the new shades on the deeper end.

(more…)

Share this post:

Is Inclusivity in Beauty a Trend?

Share this post:

A recent New York Times article in which one of the greatest makeup artists EVER Sam Fine is quoted, poses the question about whether the influx of inclusivity in the beauty industry right now will be long-lived or if it’s a trend.

(more…)

Share this post:

Quick Review: Morphe About Last Night Palette ULTA Holiday 2018 (Swatches on Dark Skin)

Share this post:

Super quick review of the Morphe About Last Night Palette, and then if you want to see me demo an eye makeup look with it, I’ll have a Youtube video embedded below!

(more…)

Share this post:

Are You Scared of Buying Foundation?

Share this post:

I’ve been blogging about beauty—particularly products for darker skin tones—for almost 11 years. Lately I’ve been noticing some apprehensions from some of you about buying foundation (other makeup as well, but I want to focus on foundation here). Over the years I’ve gotten some common questions and statements that showed some hesitation about foundation, but lately as we have more foundation shade options than we have ever had, I’m seeing more of you expressing apprehensions about foundation. For instance, in some of my recent foundation reviews of lines that have many shade options for darker skin, some of you are saying they you have too many options, get confused, and don’t buy anything. This is just one example, but it’s pretty common for me to get comments about not being able to shade match, being scared to shade match, being nervous about trying department store foundations (side note: department store foundations are probably easier to buy because you can test them in-store and in most cases get samples to take home), etc. These questions and comments come in often enough to make me want to put this post up.

(more…)

Share this post:

Estee Lauder Double Wear Stay in Place Foundation Now in 56 SHADES! (Swatches of ALL the Deep Shades on Dark Skin)

Share this post:

Estee Lauder Double Wear Stay in Place Foundation now comes in FIFTY SIX SHADES. In a recent PR mailing, Estee Lauder sent over a sampling of their 56-shade range of their top-rated Double Wear Stay in Place Foundation. Today I’m giving you swatches on all of the deeper shades (from range 5 through 8).

(more…)

Share this post: