Author Archives: Danielle

About Danielle

A former finance girl, Danielle is a New York City based freelance writer and fashion and beauty expert. She's a Hofstra University and Fashion Institute of Technology grad with an obsession with fashion and beauty which she loves to tell you all about every weekday on her award-winning blog. Think of her as your style and beauty entourage all wrapped up into one bubbly brown package. Danielle's work and expertise can be found in print and across the web in Cosmopolitan for Latinas, Allure.com, and more! She's also appeared as an on-air style and beauty expert on The Real, CBS New York's "The Couch" and WPIX11's Savvy Shopper segment.

The Battle of the BLACKEST Liners: Pat McGrath Labs Xtreme Black vs Urban Decay Perversion

Share this post:

SUUUUPER quick post.

I LOVE a good BLACK black waterproof liner. For yeaaaars I’ve been using Urban Decay 24/7 Glide-on Pencil in Perversion. I tried to find liners just as black and inky and waterproof as Perversion to no avail. I saw that Pat McGrath Labs PermaGel Ultra Glide Eye Pencil had a black black pencil and since it was VIB Rouge weekend last weekend, I picked it up at 20% off. But which pencil is the BLACKEST of them all? Keep reading to find out!

(more…)

Share this post:

How #NYMADEME

Share this post:

This post is sponsored by Macy’s. As always, all opinions are 100% my own.

DKNY recently launched DKNY Stories at Macy’s, a fragrance of striking contrasts like the city itself, and asked me to share how #NYMADEME. As a Metrocard carrying, New Yawk accent having, bacon egg and cheese bodega sandwich eating New York native who avoids Time Square like the plague, naturally I inclined.

(more…)

Share this post:

A Quick Word of Advice if You Hate Your Job

Share this post:


(glasses are old from Uniqlo; lip is MAC Retro Matte Liquid Lipcolour in Feels So Grand)

So my VERY quick backstory if you’ve just started following me is that I worked in Finance right out of college, while working at the bank I also got a Certificate in Image Consulting from the Fashion Institute of Technology and started my blog in 2007, quit my job in 2010, and have been working for myself since then. The road here has not always been easy which you can find out more about by watching my 10th anniversary video series on my Youtube channel, but I appreciate every single rough patch as it taught me many valuable lessons.

(more…)

Share this post:

How to Be Unbothered (and Painstakingly Glam) this Holiday

Share this post:

This post is created in sponsorship with Olay. All opinions are 100% my own.

Thanksgiving has got to be one of my top favorite holidays, hands down. I love it so much I have Thanksgiving-like celebrations multiple times a year. Like the time I went to Savannah, GA this summer to eat my way around town. Or that time this month I went on a press trip to Bentonville, AK to eat my way around town. Or this December when I go back to Savannah with my family to—well, you know…lol.

(more…)

Share this post:

I Was on TV Again!!!

Share this post:


(This was the ONLY picture I have from today where we’re all facing front)

I swear this will never get old for me even though I get super nervous before having to do these…lol. I was on New York Live this morning on NBC and I got to share some of my winter skin care tips thanks to Olay and Walgreens. Olay recently launched some brand new products (I’m OBSESSED with the Olay Energizing Mist Hydration Essence—I’ll be talking about that and more products soon—stay tuned) and I got to chat with hosts Jacque Reid and Sara Gore about that and why you might want to ditch sweaters this winter season. Plus I was in the same room with TONI BRAXTON!

(more…)

Share this post:

Doing the Most in Zebra Print Jeans

Share this post:

The other day I was like “I need a pair of Zebra print jeans” and then not too long after that, guess what I found during one of my incessant scrolls through what’s new at Zara? ZEBRA PRINT JEANS!

(more…)

Share this post: