New ‘Cocoa Swatches’ App Showcases Makeup Swatches on Women of Color

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Thank goodness for social media and blogging. If you’re a woman of color, there’s no doubt you look to your favorite brown beauty bloggers for guidance on which makeup shades look best on your complexion and which products are worth our coin. Blogs like this one have made the buying process that much easier with makeup swatches on dark skin and reviews, and now blogger and business woman Ofunne Amaka has created an app I’m sure you’ll love. After creating the highly successful site and Instagram account ‘cocaswatches’, dedicated to showing makeup swatches on various skin tones, Amaka decided an app was the next route to go. 

With the accessible mobile tool, now available on iOS and Android,  you can scroll through a plethora of brand-new makeup launches and old favorites on different skin tones to match you perfectly with your shade before purchasing it. Not only are you saving money, but it’s nice to see an app that focuses on the diversified side of makeup that not many brands acknowledge.

A photo posted by @ofunneamaka on

The purpose of the app is to improve the shopping experience for women of color and help them make well-informed decisions regarding makeup. Amaka has also been great at building relationships with beauty experts and bloggers and you get that camaraderie in a tab called “Cocoa Pick.” This section features different beauty connoisseur’s current favorites – check out Danielle’s below!




Have you guys downloaded the Cocoa Swatches app? What do you think? Let me know below!

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About Jade

A self-proclaimed "beauty queen," Jade has been immersed in the beauty/editorial field for the past three years completing internships at Redbook, Woman's Day, and Good Housekeeping Magazine. She recently graduated from William Paterson University with a degree in Public Relations and Journalism and is currently a Social Media Community Manager at a NYC PR firm for some of your favorite beauty brands. As the founder and editor of her beauty site, The Beautender, Jade is excited to share the same enthusiasm and passion to The Style and Beauty Doctor readers!

2 Responses to New ‘Cocoa Swatches’ App Showcases Makeup Swatches on Women of Color

  1. Layla says:

    I just downloaded this app a few days ago and I LOVE it. It’s beautifully designed and I love see that notification number in the corner telling me about more brown beauty friendly products I’ll be obsessed with. Glad you’re apart of it as well! :)

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