A Refresher on Serums in Your Skincare Routine

Disclosure: This post is sponsored by Walmart. As always all opinions are 100% my own.

While some of you guys are knee deep in 10-12 step skincare routines, there are some who might need a briefing on the ins and outs of skincare. Make sure you’re subscribed to this blog because I’ll be running down topics just like this in the near future. And if you can’t wait for the refreshers, head to my archives where I’ve written extensively about skincare or use my menu bar to browse by topic.

But for today we’re talking serums. Specifically from some of our fave brands which are now available at Walmart! Yup, both higher-tier beauty brands and some exclusives are now available at Walmart.

So what’s a serum and do you need one?

A serum is a skincare category that encompasses products that penetrate the skin in a deeper way that your typical creams can’t. Serum is a broad category—there are probably thousands of serums out there in just one serum category alone. There are serums that help with dark spots, serums that help with hydrating, serums that help with brightening, I mean—I could go on…lol. You pick a serum based on your skin type and your current skincare needs. Now remember that your current skincare needs can change—this change can happen with the seasons (like for instance, I can use extra hydration as the weather starts to cool), the change can also happen due to age (for instance as I’ve gotten older, my skin has been getting less oily inch by inch), and the change can also be environmental (for instance I got some breakouts from traveling).

Your serum is going to be applied after you cleanse but before you moisturize. During the day your last step in your skincare routine should be your sun protection.

Now because serums penetrate the skin in a way that your typical creams can’t, you might see results a bit quicker than you would with a cream. BUT it’s important to be patient as certain skin issues can take some time (and consistency) to see results.

Now let’s get into some serums that help treat some common issues—these are available at Walmart many with free 2-day shipping.

Murad Environmental Shield Rapid Age Spot & Pigment Lightening Serum
Peter Thomas Roth Potent-C Power Face Serum

Derma E Firming DMAE Serum
StriVectin-TL Tightening Face Serum

Olay Regenerist Retinol 24 Night Serum
No7 Protect & Perfect Intense Advanced Anti-Aging Serum

Peter Thomas Roth Water Drench Hyaluronic Cloud Serum
Now Hyaluronic Acid Firming Serum


Now here’s the thing about serums—or any part of your skincare routine—they all work in tangent. For example, if you’re not properly cleansing and regularly exfoliating your skin, your serums (and everything else) can’t work the way they should.

Twice daily you should use a GENTLE cleanser. After using a gentle cleanser, your skin shouldn’t feel taut nor should it feel like there’s a heavy film on your face. Your gentle cleanser will speak to your skin type as well as your current skincare needs.

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One to three times a week (closer to 1-2 times if you have dry or sensitive skin; closer to 2-3 times a week if you have oily skin or wear a lot of makeup) you want to use a deep cleanser. It is EXTREMELY important to not overdo it with the deep cleanser because you can wind up drying out your skin—if you have oily skin, this can make your skin produce even more oil and if you have dry skin it can cause extreme dryness and/or flaking.

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And don’t forget to exfoliate whether you use a physical or chemical exfoliator. Physical exfoliators can include skin cleansing devices and gentle scrubs/granules. Chemical exfoliators are treatments—typically in liquid form—that exfoliate the skin and can include glycolic acid, lactic acid, mandelic acid, etc. You can find out more about physical vs chemical exfoliation here.

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In addition to skincare, you’ll also find some fall makeup faves, everything you need for bomb fall nails, and treatments for every hair texture at Walmart.

Will you be adding a serum to your routine? Already have one? Tell me in the comments!


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