I was thinking about this the other day after I saw a campaign that The Lip Bar did with Ashley Blaine of Netflix’s Dear White People. It’s basically throwing shade at the brands that were not trying to even pretend we existed like five years ago who all of a sudden now have extended shade ranges. It’s almost like our skin tones are treated as a trend. Um, this melanin doesn’t wash off at night.
Dear Beauty Industry, We’ve partnered with the beautiful @ashleyblaine of @Netflix ‘s Dear White People to bring you a banging summer collection and to let you know that we have our eye on you! We see what you’ve been doing. We see the faux inclusivity. And we just want to remind you that, WE’RE NOT A TREND. ? Shade: Haute Mess . . . . . . . #LipBarBabe #makeup #beauty #MUA #blogger #dearwhitepeople #glam #lipstick #lipgloss #liquidlipstick #netflix #howto #selfcare #blackownedbusiness #blackowned #detroit #Target #targetbeauty #vegan #crueltyfree #MOTD #Ashleyblaine #lipgloss #color #instabeauty #TargetStyle #summercolor @dearwhitepeople
I also want to point out the Fenty-effect here as well. It’s when brands who traditionally haven’t marketed to us are now all of a sudden seeing the success of Rihanna’s beauty brand who came out with 40 shades out the gate (and may even be producing more) who now want a piece of our chocolate pie.
That Rihanna reign just won’t let up…
But on the flip side, as someone who has been swatching makeup for women like me who have deeper skin tones for yeaaaars, I am happy to see more choices out there. Yes, I have a makeup match that I love at Cover FX and the new Dior Face and Body looks amazing, too, but as a makeup lover and as someone who writes about beauty, I like to show a range of options in varying price points, formulas, coverage amounts, etc. We all can’t be rolling up to MAC for our foundation shades—I mean, look where it got us all before—I’m sure at least 85% of the people reading this were at one time matched to NW45 or NC45…lol. Errbody can’t be NW45 or NC45.
So I’m mostly here for brands actually trying and coming out with what can be viable shade extensions for us. I will continue to throw shade at brands who gas us up with their new shade range and then we see they only added like one dark brown that ain’t really matching anybody (coughAlmaysneeze) or brands who carry deeper shades but RARELY post people with darker skin on their social media (coughUrbanDecaysneeze). Dag, I just looked through Urban Decay’s IG and went back to May 28th and counted THREE posts with women with deeper skin. I don’t follow them on IG so I just noticed. I’ve mentioned before here that I go back and forth with how I feel about Urban Decay. I was a HUGE fan of the brand when they first hit the scene when I was like 16 and their Perversion 24/7 Glide-On Liner is a major staple in my makeup stash (I have searched for ones that are JUST as BLACK black and waterproof like it to no avail). They also have me on some sort of auto send list for PR packages (meaning, I have no clue who the actual person is who sends it, I just know that I get most of their new launches in my mailbox), but going through that IG just now has me disappointed in them. I’ll have to contemplate my next steps with them. I’ll keep you posted.
OK so that went off on a bit of a tangent (haha), but I’d love to know your thoughts in the comments.