This Flesh Foundation Stick Range Though?!?! Review + Swatches on Dark Skin

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Read ALL about my review process including how I take swatches, photos, and more here.

OK first of all, holy shade range, Flesh! I’m so happy to see a line like this at Ulta because MAN did they need some brown and dark brown in their foundation offerings. Ulta has been notorious for being a beige oasis for yeaaaars—even among brands that carry deeper shades. They even opened an Ulta near me and I stopped going after they first opened because I SWORE they would have a better shade range because the area of here is so heavily Black, but nope. Same old, same old save for a few lines. I have gone back recently and it seems as if things are shifting. And this Flesh line (if it does well) is about to be a game changer for the beauty retailer.

Official description:

Flesh Firm Flesh Thickstick Foundation is a super-portable, multi-purpose foundation stick in shades that deliver a creamy, buildable pay-off. Thickstick is face makeup that lets you cover, conceal, contour and highlight on your own terms. Best of all, it’s formulated to look like your skin.

Medium coverage with a luminous, lightly dewy finish (not chalky)
True color clarity in shades carefully created for every skin tone
Added pigment intensifier to prevent ashy finish in dark shades
Creamy and blendable formula
Formulated without parabens or talc
Fragrance free

I reached out to Flesh’s PR and asked to have a number of the deeper shades and some blush shades sent to me. I’m very pleased with the shade range on the deeper end. They understand that you just can’t add a few brown shades at the end and voila diversity! They understand that we have undertones and other nuances in our skin tones. I not only found a decent shade match for me (Pecan), but I also have two choices for a good highlight with a golden undertone (Cafe) and three options for a good contour shade (Hot Cocoa, Coffee, Espresso) depending on the look I’m going for.

Now it’s important for me to point out again, that as more brands come out with deeper shades, it’ll become a bit harder to have equivalents. (Read more in Why MAC isn’t a Foundation Guide for more info) There is no universal foundation shade guide in the beauty industry. One brand’s definition of say a brown with neutral undertones can look completely different from another brand’s brown with neutral undertones. Some may have more red, more yellow, etc. To figure out your shade in a line like this, I’d say first gravitate towards the part of the spectrum that best matches your skin color and then look at which shades are for your undertones. I did this and came up with either Tiramisu or Pecan as being my shades since both were deeper browns with neutral undertones. Once I tried the two, Pecan was the better match for me.

It’s also important to understand that as people of color, we have unique coloring. Many of us are darker around the perimeter and lighter in the center making ONE foundation not adequate enough for us (Read more in Why ONE Foundation May Not Cut it for Women of Color for more info). If you want to get a more natural look, you may need a shade that matches your perimeter, and one that matches the center of your face. Or you could use one foundation shade and then use a darker powder around the perimeter to get a better color match. You want color harmony/balance—you don’t need to match everything to one color. In fact, matching everything to one color could give you a look that doesn’t look very natural.

But back to Flesh Firm Stick.

I LOVE THIS FORMULA! It gives a lightly dewy finish and is VERY skin-like. I just loooove the way it looks on my skin. I liked that it gave medium coverage and if I needed a little more coverage in certain areas, I could layer. I have oily skin and it’s summer and also one of the hottest summers in NYC that I can remember, so for me to wear this in this weather, I’d have to definitely make sure to use the right moisturizer, primer, and be understanding that I’d probably need to touch-up pretty often during the day. I personally don’t mind a little shine because I don’t want to be SUPER MATTE, but I also don’t want to be able to fry eggs on my face. I would definitely love this more in cooler weather where I wouldn’t have to worry about touch-ups so often. Note that Flesh doesn’t call out any particular skin type for this foundation. I’ve seen people call this foundation greasy—I didn’t have that experience but do understand if you’re not using compatible skincare products (for instance if you’re using a too heavy moisturizer), it could feel greasy.

This foundation did hold up pretty well even in the NYC humidity, but I did have to touch-up pretty often. I wore it again on a pretty warm yet not as humid day, and it held up very well. I would say I could wear this year-round with of course some necessary tweaks in skincare or in just knowing I’d need to touch-up more when it’s hotter out.

Video Demo: Firm Flesh Thickstick Foundation + Pinch Blush

(there’s no sound on this so feel free to watch from anywhere)

Flesh Beauty Firm Flesh Thickstick Foundation + Blush Demo from Danielle Gray on Vimeo.

Some people have also said that you get such a small amount of product for $18. With this stick a little can go a long way, but I’m also not the best person to talk to when it comes to how much product you get for your money. Me, myself, personally, I would pay a premium for a foundation that is a good match, good quality, and looks good on even if you only gave me like a dime-sized amount…lol. If the amount of product is important to you, check out my other foundation stick reviews so you can get a feel of what else is out there:

Black Opal Foundation Stick
Maybelline Superstay Foundation Stick

Hourglass Foundation Stick
Anastasia Foundation Stick

See more stick foundation reviews here

See more foundation reviews here

Bottom line: Flesh Firm Thickstick Foundation is a medium coverage foundation that gives a lightly dewy skin-like finish. It holds up well (you may need to touch-up more often when it’s warmer out) and just looks amazing on the skin. If you like a stick foundation with a skin-like look, medium coverage, and a lightly dewy finish, check this out.

Price and where to buy: $18 at ULTA (plus 2.5% cash back when you use eBates)

If you want to watch my full video demo (don’t forget to SUBSCRIBE to my Youtube channel and turn on notifications), watch below:

I also got two of the brighter blush shades (the darker your skin, the brighter the blush) and will be quick with my review as they don’t differ much at all from other blush shades I’ve tried and liked. Fever is a bright matte hot coral while Pinch is a matte hot fuchsia. Both shades look amazing on deeper skin and also last throughout the day with little fading.

Price and where to buy: $26 at ULTA (plus 2.5% cash back when you use eBates)

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About Danielle

A former finance girl, Danielle is a New York City based freelance writer and fashion and beauty expert. She's a Hofstra University and Fashion Institute of Technology grad with an obsession with fashion and beauty which she loves to tell you all about every weekday on her award-winning blog. Think of her as your style and beauty entourage all wrapped up into one bubbly brown package. Danielle's work and expertise can be found in print and across the web in Cosmopolitan for Latinas,, and more! She's also appeared as an on-air style and beauty expert on The Real, CBS New York's "The Couch" and WPIX11's Savvy Shopper segment.

4 Responses to This Flesh Foundation Stick Range Though?!?! Review + Swatches on Dark Skin

  1. Paula says:

    Hi there, your link text “Revlon Superstay Foundation Stick” takes me to the maybelline stick review. Maybe just a typo?
    Thanks for all your reviews and tips :) I’m a pale Australian but i love a global perspective . X

    • Danielle says:

      Hi Paula!

      Thank you!!! Yes, it was a typo—I meant to say Maybelline Superstay…lol. Helloooo from Australia!!! I need to go back there—haven’t been since I was a kid :)

  2. Tee says:

    Hi Miss Pretty,

    I’m so glad that you have written about these foundation sticks. I actually went to Ulta to pick up some foundation and while browsing, I came across this beautiful display of Flesh Foundation sticks and thought, wow, at least one of these sticks has to be made for me….& guess what? NOT! I actually swatched all the darker shades on my skin and amazingly not one of them blended in with my skin tone! You would think at least one of them should have. I can only assume that when God made me God, He broke the mold… I suppose….lol. My beautiful complexion can’t be duplicated….unless I hire a cosmetic scientist to concoct a foundation for me and I’m sure that’s a pretty penny….lol

    • Danielle says:

      Hey Tee—I’m CRYING! LOL. Awww I know how you feel—I didn’t have a shade match at Fenty. This is why I stress that there’s no universal shade guide in the beauty industry when it comes to foundation. Do you highlight and contour at all? Maybe you can find shades for that in this line. Which foundations have you found do match you?

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