I’ve been blogging about beauty—particularly products for darker skin tones—for almost 11 years. Lately I’ve been noticing some apprehensions from some of you about buying foundation (other makeup as well, but I want to focus on foundation here). Over the years I’ve gotten some common questions and statements that showed some hesitation about foundation, but lately as we have more foundation shade options than we have ever had, I’m seeing more of you expressing apprehensions about foundation. For instance, in some of my recent foundation reviews of lines that have many shade options for darker skin, some of you are saying they you have too many options, get confused, and don’t buy anything. This is just one example, but it’s pretty common for me to get comments about not being able to shade match, being scared to shade match, being nervous about trying department store foundations (side note: department store foundations are probably easier to buy because you can test them in-store and in most cases get samples to take home), etc. These questions and comments come in often enough to make me want to put this post up.
I’ve written and filmed quite a bit of content to help you figure out your undertones, how to shop online for makeup, how to shop in store for makeup, how to know if you’re wearing the wrong foundation, etc. I’ll list them below—please bookmark them and read/watch for future reference :)
The Black Girl’s Guide to Shopping at Sephora
The Black Girl’s Guide to Shopping Drugstore Makeup
Why MAC is NOT a Foundation Guide
Why ONE Foundation Won’t Cut it for Women of Color
Why I Highlight and Contour EVERY Time I Do My Makeup
How to Get Your Foundation to Do the Most
Fenty Beauty Pro Filt’r Foundation (470) w/ Comparison Shades + Some Things You NEED to Know
Foundation Reviews & Swatches on Dark Skin
So here’s where I need you to help me, help you. Perhaps because I’m so deeply entrenched in this having been a makeup artist back in the day, and blogging about this for over a decade, but what is it about foundations that seems to scare some of ya’ll? Like, I get that too many of us have had that experience where someone matched you with the wrong foundation, but you know, getting the wrong match is helpful in finding the right match. Also, it can be washed off if you get it wrong. I’m not trying to be cute or condescending, I really want to know where some of the apprehension comes from because it helps me help you through my content.
Some other observations I’ve noticed through blogging/Youtubing/Instagramming is that some people want EXACTLY what I use. Which of course is very flattering, but not all foundations are created equal and not everything is for everybody. This is why I review so many different types of foundations. It’s so that I can bring you content on more than what I like. Because what I like changes (even with the seasons) and what I use may not be right for you. We all have different skin types, different makeup styles, different coverage wants/needs, etc.
I would strongly suggest going through the posts and videos I linked above as they go into detail about things about undertones, how to get samples, what to look for when buying foundations, etc. I know that in this age of Instagram and Snapchat, so many people want information fast, but some things cannot be properly explained quickly.