If You’re New to this Site, Heyyyy! READ THIS.

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(Photo: dadouchic | Dress: Suakoko Betty)

Heyyyy new followers! So happy you found this site and I hope you continue to follow along. Make sure you’re subscribed to this blog so you don’t miss any FAB updates and also subscribe to my Youtube channel.

So let me give you a quick intro about me. I’m Danielle, a New Yawker born and bred and I know A LOT about fashion and beauty…lol. I started this blog back in 2007 when I was working in the financial services sales field and DESPERATELY needed a creative outlet. I got my BBA in Marketing from Hofstra University in 2003, but also got a Certificate in Image Consulting from the Fashion Institute of Technology back in 2006. I decided to start an image consulting service where I helped my clients look their best through wardrobe and makeup consultations. I started this blog (which was way different than what you see today…lol) as a tool to get more image consulting clients and grow my business. Then one day I decided I could reach WAY more people if I switched gears a bit and made the site more of an image consulting guide for the masses. I have posts (and now videos) on how to dress for your body type, the best makeup colors for your skin tone, and tips and tricks on the latest in beauty and fashion. In recent years I’ve also included home decor on both the blog and my Youtube channel.

Look at me taking one for the team and trying makeup so you don’t have to…lol

What started as a tool to market my image consulting services has turned into SO MANY opportunities for me down the line. In 2010, I quit my corporate job to work on this blog full time (watch my TSABD 10 series to hear some crazy stories and lessons learned after ten years blogging). This blog has taken me on numerous television shows (I’ll be on The Real today!), over ten countries and countless cities, got me featured in magazines like ESSENCE, Ebony, Cosmopolitan, and People StyleWatch, I’ve written for magazines and publications such as ESSENCE, Allure, Cosmo for Latinas, etc. and I’ve worked with SO MANY GREAT beauty and fashion brands over the years. (Read Danielle, What Do You Do Exactly?) The most amazing thing for me though is all of the readers I get to interact with online and even in-person at my events.

What has helped this blog be such a great resource is the interactions with my readers. When you guys leave comments or ask questions, it gets my gears turning for new content. So DON’T BE SHY! Leave comments and interact with me :)

And shout-out to my long-time readers! Ya’ll are the real MVPs and I love you like cooked food ;)

Posts you need to read

I’m big on beauty, skincare, fashion, and more and I write for the beauty addicts out there as well as the beginners. If you’re lost on any beauty topics, you have definitely come to the right place. You can also browse by topic by using my menu bar.

Since it’s summer right now, I’m currently doing a TSABD Summer Beauty Checklist series you should check out and bookmark for more posts.


Here’s Why Your Skincare Products Might NOT Be Working…


Adult Acne. Wrote a Post about it, Like to Read it? Here it Go.

Cystic Acne *EYEROLL*

Dark Spots

My Dark Spots Update: How I Treated the WORST Hyperpigmentation I’ve Had in Over a Decade

Girl, *This* is How to Get Rid of Dark Spots (A Refresher)


Sunscreen: How to Apply It + How to Avoid Flashback in Photos

Here’s 7 More Sunscreens That Won’t Make You Ashy

Must-Reads & How-Tos

The Differences Between Toner vs Essence vs Serum

The Moisturizer Switch-Up: How It Can Help Your Skin and Makeup

Is Drunk Elephant Worth the Coins?

The Double-Cleanse: How I Remove My Makeup

The Problem with Black Soap

If You Have Oily or Very Oily Skin, Here’s What NOT to Do

The Order to Apply Your Skincare Products

A Refresher on Eye Cream + How to Prevent Concealer from Creasing

Read more in my What I’m Using on My Skin Right Now archive

You can read skincare products I’ve reviewed here.


Are You Wearing the Wrong Foundation Pt. 1

Are You Wearing the Wrong Foundation Pt. 2

How to Stay Beat in the Heat (How to Keep Your Makeup from Melting)

The Black Girl’s Guide to Shopping at Sephora

The Black Girl’s Guide to Drugstore Makeup

Blush for Dark Skin

Makeup swatches & reviews on dark skin

Foundation 101 for Dark Skin: How to Find Your Shade

Foundation Swatches & Reviews on Dark Skin

Why ONE Foundation Shade Won’t Cut it for Women of Color

Why I Highlight and Contour Every Time I Do My Makeup

Why You Can’t Use MAC as a Foundation Guide

Summer Foundations for Dark Skin

My Foundation Stash

NYX Pro Foundation Fixer


Make sure you SUBSCRIBE to my Youtube channel! We have a hoot over there with videos on makeup tips for dark skin, fashion styling, adulting (budgeting & spending when you’re a makeup and fashion fiend), home decor, and more!

Check out my Makeup 101 video series:

Misc + More Makeup

Don’t Forget Balance in Your Makeup Looks

Youtube Gurus with Dark Skin

Makeup Storage Ideas That Aren’t All Makeup Storage-y

Stop Expecting Your Makeup Skills to Come Overnight

How to Navigate Social Media with Your Self Esteem Intact
Things You Need to Know in Your 20s

My Hair (my various styles, what I use, and reviews)

Fashion at Work series

Follow me on social!


Enjoy this blog! See you again soon ;)

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About Danielle

A former finance girl, Danielle is a New York City based freelance writer and fashion and beauty expert. She's a Hofstra University and Fashion Institute of Technology grad with an obsession with fashion and beauty which she loves to tell you all about every weekday on her award-winning blog. Think of her as your style and beauty entourage all wrapped up into one bubbly brown package. Danielle's work and expertise can be found in print and across the web in Cosmopolitan for Latinas, Allure.com, and more! She's also appeared as an on-air style and beauty expert on The Real, CBS New York's "The Couch" and WPIX11's Savvy Shopper segment.

2 Responses to If You’re New to this Site, Heyyyy! READ THIS.

  1. Abena says:

    You are very beautiful and I love your smile.

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